The Snugí Story

Sustainability

Conscious fashion

Snugi was founded as a consciously ‘slow fashion’ brand because we want our products to be durable and our business to have the lightest impact possible on our planet.

For us, real sustainability begins with crafting beautiful, quality pieces designed to last a lifetime. In terms of the production process itself, it means using simple, natural materials and low-impact, local production.

By using some of the country’s most skilled craftspeople to produce our knitwear, we’re also helping to nurture the vibrant heritage of Irish knitting.

Considered Natural Materials

For our Snugi Collections, we use just two types of wool: 100% natural merino wool or 100% pure wool.

All our yarns are fully certified and ethically sourced by our yarn suppliers in both Donegal and Italy. As long as they’re gently and properly cared for, our garments and blankets will keep you snug for years to come.

All our wool is naturally temperature regulating, hypo-allergenic and 100% biodegradable.

100% Cruelty Free

There is absolutely no animal testing anywhere in our supply-chain cycle. All our superfine Italian yarns are mulesing free and RWS (Responsible Wool Standard) certified, which promotes standards for animal welfare and land management.

Thoughtful Design; Made Local, Made To Last.

All our pieces are designed to be gender-neutral so they can be worn by, and passed down to, anyone.

Low-impact, local production

SNUGI products are manufactured sustainably by skilled craftspeople in Co. Donegal in Ireland’s rugged northwest. Our most exclusive knits are crafted by hand by some of the country’s finest ‘cottage’ handknitters. Others are workshop-produced in small batches.

It’s our great privilege to see the extraordinary skill and commitment that these artisan knitters put into bringing our designs to life.

To ensure our products and business operations have minimal impact on the environment, we also:

  • avoid all harmful chemicals and toxins during production
  • use only fully compostable packaging, which has been sourced and produced in Ireland
  • print items only where necessary, using recycled paper sourced in Ireland.
Snugí

The Gift of Comfort

Luxurious classic Knitwear for a more sustainable world.